Personal Branding: The art and science of positioning yourself in this day and age
September 9, 2018 vuelo6

During his address at the 2015 Animus Summit, Ronald Castro discusses Personal Branding and the art & science of positioning yourself in this day and age.

As senior manager for, Ronald Castro handles hotel business development in New York City, London and Paris. Prior to Hotwire, he worked at Expedia in strategic business development for hotels in Manhattan and at Johnson & Johnson in brand management and business development for Caribbean, Latin American and U.S. markets. Ronald began his career leading the marketing and development of consumer banking products for Banco Popular de Puerto Rico and BBVA. He holds a bachelor’s in marketing and communications from Boston College and a master’s in hospitality management from NYU, where he is an adjunct professor of strategic marketing.