During her address at the 2016 Animus Summit, Teruca Rullán discusses reinventing oneself, not as a reaction to changing situations, but as a way of life.
Teruca Rullán is Senior Vice President of Corporate Communications, Popular Inc. She has over 30 years of experience in global communications and public relations with international brands such as The Estee Lauder Companies, where she opened markets in Argentina, Brazil, Central America and Eastern Europe, and led the Global Landmark Illumination Initiative to promote breast cancer awareness. She is an expert in crisis management, corporate communications, image and reputation. Teruca is board member of the Breast Cancer Research Foundation and the Puerto Rico Museum of Art.
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